If a picture is worth a thousand words, a one-minute video is worth 1.8 million. That's not just a catchy line — it's backed by research from Forrester. Video is the single most engaging content format online, and small businesses that use it are leaving their competitors behind.
The Numbers Don't Lie
- 86% of businesses use video as a marketing tool
- Videos on landing pages increase conversions by 80%
- Viewers retain 95% of a message from video vs. 10% from text
- Social media posts with video get 48% more views
The question isn't whether your business should use video — it's how quickly you can start.
5 Types of Videos Every Small Business Should Make
1. Introduction / Brand Story Video
A 60–90 second video that introduces your business, your team, and what you stand for. This goes on your homepage and your "About" page. It builds trust faster than any amount of text.
2. Product or Service Explainers
Show — don't tell — what you do. A plumber showing a before-and-after of a bathroom renovation. A bakery showing the process of making their signature bread. These videos make people want to buy.
3. Customer Testimonials
Nothing sells better than a happy customer talking about their experience. A simple 30-second clip of a customer saying "they were professional, on time, and the result was amazing" is pure gold.
4. Behind-the-Scenes Content
People love seeing the human side of businesses. Show your workspace, your team at work, or the making of your product. This content performs incredibly well on Instagram Reels and TikTok.
5. FAQ / Educational Content
Turn your most-asked questions into short videos. "How do I choose the right paint color?" "What's the difference between a latte and a flat white?" Educational videos position you as an expert and attract customers through search.
You Don't Need Expensive Equipment
Modern smartphones shoot excellent video. Pair that with natural lighting (shoot near a window) and a €20 clip-on microphone, and you have a setup that produces professional-looking content.
The biggest mistake businesses make isn't poor video quality — it's not making any video at all. Something real and authentic, shot on a phone, will always outperform nothing.
Where to Share Your Videos
- Your website — Homepage hero, service pages, and testimonials page
- YouTube — The world's second-largest search engine. Great for SEO
- Instagram Reels & TikTok — Short-form vertical video for discovery and reach
- LinkedIn — Professional videos for B2B businesses
- Google Business Profile — Yes, you can add videos here. Very few businesses do, which is exactly why you should
Need Professional Video Content?
From brand story videos to social media content — we produce videos that look great and drive real business results. Let's make something together.
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